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Integrating Google Analytics with a CRM

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  1. <html> 
  2.  
  3. <head> 
  4.  
  5. <script type="text/javascript"> 
  6.    var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); 
  7.    document.write("<script src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'>" + "</sc" + "ript>"); 
  8. </script> 
  9.  
  10. <script type='text/javascript'>
  11. var pageTracker = _gat._getTracker("UA-1-1");
  12. pageTracker._trackPageview();
  13.  
  14. //
  15. // This is a function that I "borrowed" from the urchin.js file.
  16. // It parses a string and returns a value.  I used it to get
  17. // data from the __utmz cookie
  18. //
  19. function _uGC(l,n,s) {
  20.  if (!l || l=="" || !n || n=="" || !s || s=="") return "-";
  21.  var i,i2,i3,c="-";
  22.  i=l.indexOf(n);
  23.  i3=n.indexOf("=")+1;
  24.  if (i > -1) {
  25.   i2=l.indexOf(s,i); if (i2 < 0) { i2=l.length; }
  26.   c=l.substring((i+i3),i2);
  27.  }
  28.  return c;
  29. }
  30.  
  31. // 
  32. // Get the __utmz cookie value. This is the cookies that 
  33. // stores all campaign information. 
  34. // 
  35. var z = _uGC(document.cookie, '__utmz=', ';'); 
  36. // 
  37. // The cookie has a number of name-value pairs. 
  38. // Each identifies an aspect of the campaign. 
  39. // 
  40. // utmcsr  = campaign source 
  41. // utmcmd  = campaign medium 
  42. // utmctr  = campaign term (keyword) 
  43. // utmcct  = campaign content  
  44. // utmccn  = campaign name 
  45. // utmgclid = unique identifier used when AdWords auto tagging is enabled 
  46. // 
  47. // This is very basic code. It separates the campaign-tracking cookie 
  48. // and populates a variable with each piece of campaign info. 
  49. // 
  50. var source  = _uGC(z, 'utmcsr=', '|'); 
  51. var medium  = _uGC(z, 'utmcmd=', '|'); 
  52. var term    = _uGC(z, 'utmctr=', '|'); 
  53. var content = _uGC(z, 'utmcct=', '|'); 
  54. var campaign = _uGC(z, 'utmccn=', '|'); 
  55. var gclid   = _uGC(z, 'utmgclid=', '|'); 
  56. // 
  57. // The gclid is ONLY present when auto tagging has been enabled. 
  58. // All other variables, except the term variable, will be '(not set)'. 
  59. // Because the gclid is only present for Google AdWords we can 
  60. // populate some other variables that would normally 
  61. // be left blank. 
  62. // 
  63. if (gclid !="-") { 
  64.       source = 'google'; 
  65.       medium = 'cpc'; 
  66. } 
  67. // Data from the custom segmentation cookie can also be passed 
  68. // back to your server via a hidden form field 
  69. var csegment = _uGC(document.cookie, '__utmv=', ';'); 
  70. if (csegment != '-') { 
  71.       var csegmentex = /[1-9]*?\.(.*)/;
  72.       csegment    = csegment.match(csegmentex); 
  73.       csegment    = csegment[1]; 
  74. } else { 
  75.       csegment = '(not set)'; 
  76. } 
  77.  
  78. //
  79. // One more bonus piece of information.  
  80. // We're going to extract the number of visits that the visitor
  81. // has generated.  It's also stored in a cookie, the __utma cookis
  82. // 
  83. var a = _uGC(document.cookie, '__utma=', ';');
  84. var aParts = a.split(".");
  85. var nVisits = aParts[5];
  86.  
  87. function populateHiddenFields(f) { 
  88.       f.source.value  = source; 
  89.       f.medium.value  = medium; 
  90.       f.term.value    = term; 
  91.       f.content.value = content; 
  92.       f.campaign.value = campaign; 
  93.       f.segment.value = csegment; 
  94.       f.numVisits.value = nVisits;
  95.  
  96.       alert('source='+f.source.value); 
  97.       alert('medium='+f.medium.value); 
  98.       alert('term='+f.term.value); 
  99.       alert('content='+f.content.value); 
  100.       alert('campaign='+f.campaign.value); 
  101.       alert('custom segment='+f.segment.value); 
  102.       alert('number of visits='+f.numVisits.value);
  103.  
  104.       return false; 
  105. } 
  106. </script> 
  107. </head> 
  108.  
  109. <body> 
  110.  
  111. <h3>There is a hidden form on this page that contains values From the GA tracking
  112. cookies.  Click the button to show the extracted values.</h3>
  113.  
  114. <form method="POST" name='contactform' onSubmit="populateHiddenFields(this);"> 
  115. <input type='hidden' name='source' /> 
  116. <input type='hidden' name='medium' /> 
  117. <input type='hidden' name='term' /> 
  118. <input type='hidden' name='content' /> 
  119. <input type='hidden' name='campaign' /> 
  120. <input type='hidden' name='segment' />
  121. <input type='hidden' name='numVisits' />
  122. <input type='submit' value='Show GA Info' /> 
  123. </form>
  124.  
  125. </body> 
  126.  
  127. </html>

URL: http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/

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